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Purple Unicorn Coaching
  • Home
  • Coaching
  • Who I Help
  • For Organizations
  • Speaking
  • About Jeff
  • Insights

Insights

Writing on the Human Side of Technology Careers

Reflections and practical essays for high-performing technologists navigating leadership identity, career disruption, AI anxiety, pressure, visibility, and the moment when the old rules of success no longer fit.

Explore the Writing

Follow Jeff on LinkedIn

Start with the Theme that Feels Closest

 Most of my current writing starts on LinkedIn. This blog is where I keep the pieces that remain useful beyond the feed: reflections, essays, and practical ideas about technology careers, leadership, pressure, and professional reinvention.

Technical Leadership Identity

AI, Craft & Technical Confidence

Career Disruption & Reinvention

For the shift from technical expert to leader: visibility, influence, accomplishment stories, ownership, communication, and learning to create value through others.

Career Disruption & Reinvention

AI, Craft & Technical Confidence

Career Disruption & Reinvention

For layoffs, missed promotions, difficult roles, confidence loss, career grief, and the work of finding your footing when the old path no longer fits.

AI, Craft & Technical Confidence

AI, Craft & Technical Confidence

AI, Craft & Technical Confidence

For AI anxiety, developer judgment, engineering craft, abstraction, and the changing meaning of technical expertise.

Sustainable High Performance

Thoughtful Leadership in Tech

AI, Craft & Technical Confidence

 For high performers, fixers, translators, over-functioners, and technical leaders carrying more than others realize.

Thoughtful Leadership in Tech

Thoughtful Leadership in Tech

Thoughtful Leadership in Tech

Thoughtful Leadership in Tech

Thoughtful Leadership in Tech

 For introverted leaders, deep processors, communication differences, neurodivergence-aware reflection, and ways of leading without becoming performative.

Recent Writing

Deeper Artifacts

 Some of my earlier tools were developed from the organizational side of technology leadership. They are included here for readers who want a more structured way to think about decision-making, operating patterns, and hidden friction inside technical work. 

The Tech Org Red Flags Checklist™ (pdf)Download
The Unicorn Decision Flow™ (pdf)Download

Want new writing by email?

Most of my current writing starts on LinkedIn.

You can also stay connected  for occasional notes, resources, webinar invitations, and updates from Jeff. 


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