PURPLE UNICORN COACHING
Leadership coaching for high-performing technologists in transition
If the old version of your career no longer fits, this is a grounded space to rebuild confidence and find your next chapter.
If the old version of your career no longer fits, this is a grounded space to rebuild confidence and find your next chapter.
Many high-performing technologists reach a point where the external story still looks successful, but the internal experience has changed.
You are still delivering.
You are still trusted.
You are still the person people rely on.
But the work may not feel the same anymore.
You used to know what you owned because you could point to the work you did. Now you lead through a team, and ownership, control, and accomplishment may feel harder to define.
As your work shifts from direct output to influence, decisions, alignment, coaching, and judgment, it can become harder to tell a clear story about your impact.
Some leadership advice feels too loud, too performative, too political, or too one-size-fits-all. You may need a way to lead that fits your temperament, processing style, and values.
Technical excellence still matters. But now you may need more visibility, influence, communication, and judgment in situations where there is no clean technical answer.
A layoff, missed promotion, difficult role, organizational change, AI anxiety, or confidence-shaking experience can leave more behind than a resume update can fix.
You may have become the default problem-solver, translator, fixer, or emotional shock absorber in the system. That can look like leadership from the outside while feeling like depletion on the inside.

Career and leadership transitions are rarely just about tactics.
Sometimes the harder question is quieter:
Who am I now that the old way of proving myself no longer works?
In coaching, we slow that question down enough to work with it. We look at what is changing, what still matters, what has become too heavy to keep carrying, and what kind of leadership is trying to emerge.
This work can include the practical pieces: promotion stories, difficult conversations, visibility, interviews, resumes, stakeholder communication, and next-step decisions.
But it also makes room for the human pieces that often sit underneath them.
Technology careers are changing quickly, but the harder part is often not learning the next tool. It is rebuilding your sense of value when the old proof no longer works.
We may work together on:
I have spent more than 35 years inside technology work: engineering, architecture, executive leadership, hiring, delivery, team-building, and the messy human realities that come with leading through complexity.
So when we talk about your career, we do not have to stay at the surface.
We can talk about the pressure to always have the answer. The shift from doing the work to leading through others. The discomfort of visibility. The challenge of communicating with people who process, decide, and move at different speeds. The anxiety of watching AI change the ground under technical careers.
We can look at those pressures with clarity and care, in a conversation with someone who understands what technology work feels like from the inside.
This is coaching for the person inside the role: the capable technologist, the emerging leader, the tired high performer, the thoughtful introvert, the person trying to become more visible without losing themselves.

But you may need a different kind of support for the leader you are becoming now.
Not sure yet? Start with the Coaching page first.