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Purple Unicorn Coaching
  • Home
  • Coaching
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  • Speaking
  • About Jeff
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INDIVIDUAL COACHING

Coaching for Technologists Becoming Someone New in Their Work

 For high-performing technologists navigating leadership transition, career disruption, confidence loss, visibility pressure, AI anxiety, or the unsettling sense that the old way of succeeding no longer fits. 

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YOU MAY BE HERE BECAUSE SOMETHING CHANGED

Maybe your title changed.
Maybe your company changed.
Maybe the market changed.
Maybe AI changed what technical confidence feels like.
Maybe nothing obvious changed, but the old way of working has started to cost too much.


Coaching may be useful if you are:

 

  • Moving from individual contributor into technical leadership
  • Trying to lead through a team instead of proving your value through your own output
  • Struggling to explain your accomplishments without taking credit away from others
  • Rebuilding confidence after a layoff, missed promotion, difficult manager, or painful role
  • Feeling pressure to be more visible, influential, or “executive” in ways that do not feel natural
  • Carrying too much because you have become the fixer, translator, problem-solver, or steady one
  • Navigating AI anxiety and wondering what your expertise means in a changing technical world
  • Trying to lead as an introvert without becoming performative
  • Working across people who process, decide, and move at very different speeds
  • Looking for career advice that actually fits how you think, work, and make sense of complexity


You do not need to have the whole situation figured out before we begin. Naming what is actually happening is often part of the work.

The Work is Practical, But it Starts With the Person Inside the Role

Many technologists come to coaching with a practical question.


How do I tell my promotion story?
How do I talk to my manager?
How do I recover from this layoff?
How do I become more visible without feeling fake?
How do I lead a team when I no longer own the work directly?
How do I know what comes next?


Those questions matter.


But underneath them, there is often a deeper transition happening.


The way you learned to succeed may not be the way this next chapter asks you to lead.

In coaching, we may work on:

Leadership Identity

Accomplishment Stories and Visibility

Accomplishment Stories and Visibility

Making the shift from “I prove my value through what I personally build” to “I create value through clarity, direction, trust, decisions, and the growth of others.”

Accomplishment Stories and Visibility

Accomplishment Stories and Visibility

Accomplishment Stories and Visibility

Learning to describe your impact as a leader without erasing the team or minimizing your own contribution.

Confidence After Disruption

Accomplishment Stories and Visibility

Sustainable High Performance

 Rebuilding your footing after a layoff, missed promotion, difficult role, manager conflict, organizational change, or confidence-shaking experience.

Sustainable High Performance

Sustainable High Performance

Sustainable High Performance

 Looking honestly at what you are carrying, what is actually yours, and what may need to change so success does not require self-abandonment.

Communication and Influence

Sustainable High Performance

Communication and Influence

Preparing for difficult conversations, stakeholder dynamics, performance discussions, interviews, promotion conversations, and moments where being technically right is not enough.

Leadership That Fits You

Sustainable High Performance

Communication and Influence

 Finding ways to lead that fit your temperament, processing style, values, and energy instead of forcing yourself into a louder or more performative model.

AI-Era Career Questions

AI-Era Career Questions

AI-Era Career Questions

AI-Era Career Questions

AI-Era Career Questions

 Making sense of the fear, pressure, and identity shift that can arise when the ground under technical work seems to be changing.

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A STRUCTURED SPACE FOR REFLECTION, STRATEGY, AND ACTION

Coaching is not advice-dumping. It is also not endless processing without movement.

The work gives you a steady place to pause, think clearly, name what is happening, and decide how you want to move next.

1. Name what is happening

1. Name what is happening

1. Name what is happening

We begin by understanding the transition, pressure, or disruption you are actually navigating. Sometimes the first relief is realizing the issue is not as simple as “I need to work harder” or “I should already know how to handle this.”

2. Find the pattern

1. Name what is happening

1. Name what is happening

We look at the success patterns, survival patterns, communication habits, leadership instincts, and assumptions that may be shaping your current experience.

3. Build language and choices

3. Build language and choices

3. Build language and choices

 We translate insight into useful language: for manager conversations, interviews, promotion narratives, boundaries, leadership presence, stakeholder alignment, or next-step decisions.

4. Practice the next version

3. Build language and choices

3. Build language and choices

 Between sessions, you experiment with new conversations, behaviors, decisions, or ways of telling your story. Then we use what happens as information for the next step. 

 The goal is not to become someone else. The goal is to become more honest, steady, and intentional as you move into what is next.

Grounded Support, Not Impossible Promises.

No coach can guarantee a job offer, promotion, raise, perfect workplace outcome, or specific timeline for change.


What coaching can offer is a structured container for the parts you can influence: your clarity, preparation, communication, choices, leadership behaviors, boundaries, and relationship with the work ahead.

Coaching can support:

Coaching can support:

Coaching can support:

  • Career clarity and next-step decisions
  • Leadership identity and confidence
  • Promotion, review, interview, or visibility preparation
  • Difficult conversations and communication strategy
  • Accomplishment storytelling
  • Sustainable performance and boundary reflection
  • Navigating career disruption with more steadiness
  • Understanding your patterns without judging them

Coaching is not:

Coaching can support:

Coaching can support:

  • Therapy or medical care
  • Legal or financial advice
  • A guarantee of employment, promotion, compensation, or workplace response
  • A replacement for mental health support when that is needed
  • A promise that uncertainty will disappear

 This work is developmental, not corrective. The shifts are often subtle at first, then increasingly visible as new patterns take hold. 

This may sound like:

  • You are in a performance review cycle and cannot explain your leadership impact without sounding like you are taking credit from the team. 
  • You were promoted, but the work now depends less on your own output and more on conversations you were never trained to lead. 
  • You are still delivering, but every week seems to ask for more visibility, more emotional steadiness, and more context-switching than you can keep absorbing. 
  • You are trying to understand whether AI changes your value, your career path, or the story you have told yourself about being technical.

Start With a Conversation

The first step is a simple conversation about what is happening, what kind of support may be useful, and whether this coaching container feels like the right fit.


You do not need a polished explanation.
You do not need to know exactly what you want yet.
You only need enough curiosity to begin.

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Not sure yet? Check out my background first.


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