About Jeff

I’m Jeff, and I Built This Work for People Who Have Spent Years Holding it Together

I have spent more than 35 years in technology as an engineer, architect, technology executive, team builder, and coach.

I know the pride of solving hard problems. I know the pressure of being trusted to figure things out. I know what it is like when people look to you for answers, steadiness, direction, or rescue, even when you are carrying more than they can see.

I also know that career transitions are rarely just tactical.

A promotion, layoff, missed opportunity, difficult manager, organizational change, or shift from individual contributor to leader can reach into places that standard career advice does not touch.

It can change how you understand your value.

It can make you question what you own now.

It can ask you to become more visible before you feel ready.

It can leave you wondering who you are becoming next.

That is the kind of space I built Purple Unicorn Coaching to hold.

I did not Come to This Work from Theory Alone

For a long time, I understood my own value through competence.

Could I solve the problem?
Could I carry the pressure?
Could I keep going?
Could I be useful when things were complicated?

That way of living and working can create real success. It can also become exhausting.

Over time, through leadership, loss, reinvention, and my own seasons of having to rebuild, I began to understand something I now see in many of the people I coach:

Sometimes the hardest professional question is not “What should I do next?”

Sometimes it is:

Who am I now that the old way of proving myself no longer works?

That question deserves care. It also deserves practical support.

Because most people cannot pause their career while they make sense of themselves. They still have conversations to prepare for, decisions to make, interviews to face, teams to lead, and responsibilities to carry.

My coaching lives in that real middle place.

Over time, I have also developed structured tools and frameworks for noticing the patterns underneath technical leadership, decision-making, and organizational pressure. They are not the center of the work, but they help me see what is happening clearly and give clients language for what previously felt vague, personal, or hard to name.

What I Bring into the Room

Technology Experience

Leadership Perspective

I understand technical careers from the inside: engineering, architecture, delivery pressure, production realities, scaling teams, and the credibility politics that shape how technologists are seen.

Leadership Perspective

I have led teams, grown departments, hired people, made executive-level decisions, translated between business and technology, and carried the responsibility of leadership when the answers were not simple.

Coaching Presence

I am not here to hand you a generic formula or tell you to become louder, tougher, or more polished in a way that does not fit. I help you find language, choices, and leadership practices that are honest enough to sustain.

Lived Reinvention

Coaching Presence

I know that disruption can change more than your plans. It can touch confidence, identity, ambition, belonging, and the private story you carry about what makes you valuable.

I Care About the Person Inside the Role.

The people I often work best with are thoughtful, capable, and used to carrying responsibility.

They may be senior engineers, staff engineers, tech leads, engineering managers, directors, newly promoted leaders, introverts, recently laid-off technologists, or high performers who are quietly wondering whether the old rules still apply.

They are not usually looking for someone to give them a motivational speech.

They are looking for a place to think clearly, tell the truth, rebuild confidence, prepare for what is next, and stop abandoning parts of themselves just to keep performing.

That may include work around:

moving from individual contributor to leader
telling an accomplishment story without taking credit from the team
recovering confidence after a difficult stretch
navigating AI anxiety and uncertainty about technical value
becoming more visible without becoming performative
leading across different communication and processing styles
understanding what is yours to carry and what is not
building a next chapter that feels more honest

The goal is not to become someone else.

The goal is to move forward with more clarity, steadiness, and self-trust.

Jeff creates space for people to discover solutions they didn’t know they had. He has a rare ability to ask the question everyone needed to hear, while making every person feel seen and valued.

- Marissa B.

Jeff listens thoughtfully, synthesizes diverse perspectives, and brings clarity that is both grounding and reassuring. His steady presence cultivates trust and collaboration.

- Krista C.

Jeff blends strategic foresight with genuine care. He knows when to offer guidance and when to step back, creating an environment where people feel supported without being directed.

- Anne S.

About Jeff

I Know What it is Like to be Capable and Still Need Support

I’m Jeff, and I Built This Work for People Who Have Spent Years Holding it Together

I did not Come to This Work from Theory Alone

What I Bring into the Room

Technology Experience

Leadership Perspective

Leadership Perspective

Leadership Perspective

Leadership Perspective

Leadership Perspective

Coaching Presence

Coaching Presence

Coaching Presence

Lived Reinvention

Coaching Presence

Coaching Presence

I Care About the Person Inside the Role.

What Clients Often Notice

You do not have to Explain Why This Feels Complicated Before We Begin

About Jeff

I Know What it is Like to be Capable and Still Need Support

I’m Jeff, and I Built This Work for People Who Have Spent Years Holding it Together

I did not Come to This Work from Theory Alone

What I Bring into the Room

Technology Experience

Leadership Perspective

Leadership Perspective

Leadership Perspective

Leadership Perspective

Leadership Perspective

Coaching Presence

Coaching Presence

Coaching Presence

Lived Reinvention

Coaching Presence

Coaching Presence

I Care About the Person Inside the Role.

What Clients Often Notice

You do not have to Explain Why This Feels Complicated Before We Begin

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