Signed in as:
filler@godaddy.com
Signed in as:
filler@godaddy.com
Over 35 years inside technology organizations, as an engineer, architect, executive, and advisor, I’ve watched the same operating patterns emerge under pressure.
I’ve built inside them.
Scaled through them.
Paid for them when they collapsed.
That’s why this page matters.

I’ve led in organizations where:
In each case, the organization behaved exactly as its internal system allowed.
No one was incompetent.
No one lacked effort.
The system was doing what it was designed implicitly to do.
Most leaders only see this from the outside.
I’ve watched it happen from inside the room while it was forming.

Across companies, industries, and growth stages, the same configurations appear.
They show up as:
These are not stages.
They are operating states.
And they repeat because pressure reveals structure.
Every archetype exists for a reason.
Most are adaptive ...
at first.
The risk emerges when:
This is where leaders feel:
“Something is off, but I can’t quite name it.”
That moment is not failure.
It’s signal.


Technology organizations don’t change by becoming “better.”
They change by shifting how decisions propagate and where capability accumulates.
Some movements stabilize the system.
Some increase fragility while looking like progress.
There is a directional pattern to sustainable movement.
I call that progression ASCENT.
You won’t see it fully explained here.
Because without diagnosis, it becomes advice.
And advice without diagnosis is noise.
I work with executive sponsors and technology leaders to:
This is not transformation theater.
It’s systems work: grounded, specific, and reversible.
What’s on this page is intentionally incomplete.
Behind it are:
If you’re responsible for a technology organization, or for the leader of one, and this resonated:
That’s usually the right moment to talk.
Purple Unicorn Coaching
Technology Leadership Coaching & Speaking